CHANGING FACES OF THE GLOBAL MOBILE HANDSET

CHANGING FACES OF THE GLOBAL MOBILE HANDSET          

 Mobile phones have gained a lot of popularity and are the considered to be great multimedia tools. Mobile phones are being used for entertainment purposes due the introduction of new features everyday. They have become more than just call making and receiving devices. Mobile phone handsets now have more business-friendly applications that can enhance anybody’s business. With emerging technology, mobile phones have become more than  communication devices; they are the tools to stay ahead of competitors and peers in the present times. The mobile handset sales continue to grow worldwide, going up from 482.5 million in 2003 to 561 million in 2004. This growth rate is expected to gradually slow down over a period of five years. The estimated growth figures for these five years are—10% in 2005, 7.7% in 2006, 6.4% in 2007, 4.8% in 2008 and 2.6% in 2009. Notwithstanding the gradual decline in the growth figures, the annual handset sales are predicted to reach 767 million by 2009. Mobile handsets with innovative features have gained a lot of popularity in the developed nations. But the developing markets, which are not yet saturated, namely, India, Russia, Brazil, Mexico, and China, will mainly carry on the global handset sales. Some of the prominent companies, namely, Samsung, LG, and Sony Ericsson will see remarkable growth in this year. Though maintaining a huge gap from its nearest rival, Motorola, Nokia is expected to lose some market share in this year. ( bharatbook.com )         The advent of new, data-oriented services from cellular telephone service providers has created a need for novel handset designs. Handset manufacturers now face the challenge of determining what features to implement in the next generation of handsets to capitalize on these so-called 2.5 and 3G services. At the end of 2001, over 975 million subscribers worldwide relied on mobile handsets for a portion of their daily voice communications. Due to slowing subscriber growth and the decline in revenue per user, carriers are under pressure to make the handset essential for more than just voice service to grow revenues. New-data oriented services for 2.5G and 3G handsets are sought as the solutions. Mobile handset manufacturers also see new data-oriented features as a solution to their problems. Price erosion caused average selling prices for handsets to rapidly decrease, from $226 in 1998 to $169 in 2001. A steady decline in average selling price of basic voice handsets has placed profit pressure on the manufacturers. Adding new features to handsets stabilizes falling selling prices. In addition, the decrease in handsets sold worldwide, from 415 million in 2000 to 403 million units in 2001, has handset makers looking at new features to stimulate replacement sales. ( pennnet.com)
 History shows that the contents of handsets have change quickly. For example, cameras in phones went from zero to over 150 million in just two years.

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1⃣ Men in Black 【1997】

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